Welcome to the February Eloqua Newsletter! Just like you, we're always looking for ways to be more modern in our marketing efforts. Last month we ran a comparison test, with half of our segment receiving our email newsletter and half receiving an email directing them to view the newsletter here on Topliners. This month we are continuing our test, reversing the test groups. Please help us out by providing your feedback on the new format when you're finished reading. Enjoy!
SPOTLIGHT ON SUCCESS
Learn From Your Peers: Sage Drives Business with Cloud Connectors
If you are a marketer like Brandi Starr at Sage, you're using webcasts to help promote your solutions. Take two minutes and read Brandi's Image may be NSFW.
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Spotlight on Success Post to learn how she and her team used cloud connectors to drive webcast registrations as well as business results at Sage.
Want to learn more about how you can use cloud connectors to help drive your business forward? Visit the Eloqua AppCloud on Topliners for creative solutions to all of your marketing challenges!
MODERN MARKETING NEWS
Introducing Eloqua User Groups in a City Near You
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Join an Eloqua User Group (EUG) and learn how marketers in your region are using Eloqua to power their marketing programs. Share expertise, be in the know about trends, and get answers to your pressing questions - all while having fun building your personal brand, networking, and making new friends with industry leading marketing professionals. Join an EUG today! >>
Eloqua Tips & Tricks
Brande Yarnell, Professional Services Consultant, Eloqua Expert shares a great tip to help you stay in compliance:
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"The Canadian Anti-Spam Legislation will affect anyone who has an empty country field in their database. Get ahead of the legislation! Implement a re-engagement strategy to get consent from Canadian contacts and identify what country your contacts are from so you don’t pay a steep penalty (up to $10 million) for emailing someone in Canada without their consent. Eloqua Expert can get you in compliance before the July deadline."
AppCloud Partner of the Month: SnapApp
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SnapApp is a content marketing platform that allows marketers to easily create interactive content, which can be published across channels with data collected from Eloqua added for real time lead scoring and nurturing. Companies average 50% click thru rates and 40% conversion rates with SnapApp. Visit the AppCloud to learn more >>
See SnapApp in Action! Join us for a Webcast on March 6th at 10am PST / 1pm EST to learn how Development Dimensions International drives results with SnapApp.
Are You Winter 14 Release-Ready?
The Oracle Eloqua Winter 14 Release is coming in February and March! Get ready for new features such as digital advertising, advanced segmentation, revenue dashboards, and new Apps and integrations. Get a sneak peek into future plans, with beta participation opportunities! Check out the Release Resource Center for the details, including release notes and overview video. Note: You will need to be a member of the Eloqua Insiders group to access the Release Resource Center. Join here >>
UPCOMING EVENTS
We know you are anxiously awaiting event details!
We're launching our Modern Marketing Tour (formerly Road to Revenue) this month and can't wait to bring a full day of Modern Marketing content to a city near you. Look for details on Topliners and eloqua.com very soon! We’ll also be making an announcement about our Eloqua Experience programs. Look for an announcement on Topliners around March 1st!
Webinar: Spotlight on Success - Creating Event Nirvana
February 20th, 10am PST / 1pm EST / 6pm GMT
Join us for a live webcast as Markie Award winner Adaptive Planning reveals how they beat the odds and nearly every goal in expanding their live event promotions (without going insane). Register now >>
TFM&A
London Earls Court
25-26 February
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Visit us at stand E19 and hear our presentations:
- 10am 25 Feb., Online Advertising & Affiliate Marketing Theatre: How B2B display advertising converts suspects into buyers
- 11am 25 Feb., Email and Mobile Marketing Theatre: How Modern is your marketing?
SXSW Interactive
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Austin, TX
March 7 - March 11
Pack your cowboy boots and join us in Austin, TX for SXSWi, where Oracle will take over the Waller Creek Boathouse. Join us for a full schedule of events, including a daily happy hour or 3. Yee haw! RSVP here >>