Lattice Predictive Lead Scoring

Lattice Predictive Lead Scoring blends a lead’s profile and behavioral information from Oracle Eloqua with thousands of additional attributes that could contain hidden buying signals. Whether it’s the Web, internal data, or third party sources, Lattice Predictive Lead Scoring discovers patterns in the data that a human simply could not. 

Once this unique lead “fingerprint” is identified, it can then be used to score all your leads based on their likelihood to close and then write these scores back to Oracle Eloqua. With Lattice, you have the power to know which leads are most sales-ready and which need more nurturing, so Sales and Marketing can both do their jobs more effectively.

Do you Value your Leads?

Lattice lead scores are unique in that they calculate an actual likelihood that a lead will be accepted by sales or closed as a won deal. Because the Lattice scores represent probabilities to convert, not only can you rank leads against one another, but also attach a real value to every lead in your database.

Lattice also helps you discover exactly what makes some leads better than others. When you first set up your Lattice lead scoring model, the application will show you the top ten most predictive lead attributes and allow you drill into more detail. For example, Industry might be a very positive predictive attribute, but you can also see that “Healthcare” and “Banking” are twice as likely to buy as “Manufacturing”. With this new predictive insight, you can build programs or tactics to fill the funnel with more of your best leads, and focus less effort on those unlikely to bear fruit.

The Lattice Difference

While it may seem like rocket science, your first Lattice scoring model can be developed in just hours since it is based on data-driven predictive models. Once a model has launched, you can:

• Discover the key lead attributes that best predict buying behavior
• Understand the true value of your marketing database
• Ensure you send only the best leads to CRM to increase sales accepted leads
• Improve win rates in sales and improve Sales and Marketing alignment
• Demonstrate the impact of predictive scoring to sales and executive management

Learn More:

• Datasheet (attached below)
• How-to Guide:  Using Eloqua and Lattice Engines Predictive Lead Scoring (attached below)
  
• Website

Company Overview

Lattice delivers data-driven applications that enable companies of all sizes to predict and close their next customer. By combining every relevant buying signal with advanced predictive analytics, companies stop guessing and start relying on data science in a secure and easy to deploy application that anyone can use.