A Modern Marketing Luminary is a thought leader with proficiency in the Five Tenets of Modern Marketing. He or she is capable of defining effective modern marketing strategies and implementing them with Eloqua. The path to becoming a Modern Marketing Luminary starts by becoming an Eloqua Master.
Eloqua Masters
An Eloqua Master is the first tier of Eloqua product and best practice recognition. Masters must renew their title annually to demonstrate their continued commitment to Modern Marketing excellence. Anyone who earns an Eloqua Master title receives recognition on Topliners and an Eloqua Master Logo stamped with the year to identify relevance.
Effective January 1, 2014, obtaining an Eloqua Master title requires completion of the E10 Fundamentals series, the Revenue Performance Management (RPM) series, and a single exam that covers both. More information can be found here.
How Do I Get From a Master to a Luminary?
Being a Master is just the beginning. Masters, can earn “Specialties” in one or more of the 5 Tenets of Modern Marketing – Targeting, Engagement, Conversion, Marketing Technology and Analysis. There are Eloqua University courses aligned with each tenet. To receive a specialty in a tenet and earn a corresponding Topliners badge, you simply need to complete all courses aligned with that Tenet. Visit this page to see the courses aligned to each tenet.
Those who earn specialties in all 5 Tenets can attempt to earn the Eloqua Modern Marketing Luminary title. Earning this title requires successful completion of an exam and a demonstration of Modern Marketing thought leadership. Watch this page for updates on the detailed requirements. The Modern Marketing Luminary title is difficult to earn and will not be for everyone. Those who obtain it are truly thought leaders and an example to others in our industry.
Should you have any questions, leave a comment below or contact us directly at eloqua-university_ww@oracle.com.
The Eloqua University Team