In the case of a B2B marketing, do you align specific contract value numbers as part of your marketing goals? Or is it just the leads that act as a measure of success? Any ideas and thoughts on the matrix you use for success ?
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In the case of a B2B marketing, do you align specific contract value numbers as part of your marketing goals? Or is it just the leads that act as a measure of success? Any ideas and thoughts on the matrix you use for success ?