Target Eloqua contacts by their interests. Track specific, individual interests – and then trigger super-targeted nurture campaigns from within Eloqua.
Want “Amazon-style” targeting? Interest-Score tracks highly specific scores to track the product-interest, pain-points, buyer role or even personality of each Eloqua contact. This allows you to (for example) trigger an Eloqua nurture campaign when somebody’s interest level in “Product X” hits 30.
View our popular 4 minute video for the overview.
Learn More:
- Website
- Interest-Score Datasheet (attached below)
Requirements:
Although Eloqua does not charge for access to this app, additional fees and/or a subscription are required by the provider. Please contact Interest-Score for additional details.
Company Overview
Interest-Score are self-described “marketing inventors”. The flagship product allows you to track an individual lead’s specific product interest and pain-points, and then use that to trigger super-targeted nurture campaigns. Or give salespeople a graphical overview of the lead’s interest. The company is a genuine innovator, founded by real Eloqua customers.