Buyers often have multiple identities across social media and email. If you know a buyer based on mulitple identities, such as email and Twitter ID, you can map data between them with the Identity Matcher. This can be very useful if you are interested in evaluating a contact, who you know by email address, based on their Klout score and number of on-topic tweets, which is associated with their Twitter ID.
By using the Identity Matcher cloud connector as a step in an Eloqua program, you can pull this data directly into the email contact, and have that contact show a Klout score and on-topic tweet count.
Requirements:
This app can be used Eloqua9 or Eloqua10 clients. There are no additional fees required to use this app - it's completely free to use!