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Best Workflow for sending e-mails to multiple contacts via API?

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Hello, I'm just getting started with the Eloqua API, so please forgive my ignorance.

 

I'd like to know the best way to achieve the following:

Have an e-mail template with a set Header and Footer, which I can fill in the body and subject, and then send out to a specific list, via the API.

 

Is it possible to reuse e-mails, or will I have to create a new one each time one is sent out?

And finally, can an e-mail be associated with a Segment, and does it have to be associated to anything else in order to achieve this?

 

Thanks!

 

Edit:

Would a campaign be of use here? I chose the "Batch Send" option on the Email Settings, and it created a campaign... the problem is that this doesn't really have an "end date"... it will go indefinitely... should I set a date for way far in the future?


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