Social data apps integrate Eloqua with leading social media sites, applications and services. Apps, such as Klout, let marketers access and manipulate social information either externally or within the Eloqua database.
Using the Klout connector you can quickly determine the social influence of people in your database. Based on their Twitter handle, the Klout connector returns their "Klout Score", a calculation of how followed, read, and re-tweeted this person is.
This insight can help you differentiate between regular readers of your content and the highly influential advocates that are widely read in the community at large, and allow you to cater your messages accordingly.
Learn More:
- Understanding the Influence Metric: What is the Klout Score?
- How-to Guide: Using Eloqua and Klout
- Website
Requirements:
Although referenced as part of the Eloqua Social Suite for Eloqua10, this particular app can be used in either Eloqua9 or Eloqua10.
Company Overview
The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare in order to measure true reach, amplification, and network score (how influential they are).