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Heard from a friend about considering lesser known social media for marketing efforts

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Companies often use these huge sites social sites (with 100 million or more active users) 

But juicy plums of people may be achieved by participating in lesser known or specialty sites as well. 

 

The top sites

     Who                User count

1
Facebook1+ billion[1]
2Tencent QQ784+ million[2]
3Google+1+ billion[4]
4Skype663+ million[6]
5Twitter500+ million[9]
6LinkedIn225+ million[11]
7Instagram100+ million[citation needed]
8Tencent Qzone597+ million[13]
9LINE300+ million[16]
10Odnoklassniki205+ million[citation needed]
11Sina Weibo500+ million[19]
12Tumblr110+ million[22]
13Windows Live100 million[24]
14Dropbox100+ million[25]
15Nimbuzz150+ million[26]
16VKontakte220+ million[28]
17Yahoo! Groups115+ million [30]

 

 

The rest

Name & Link              Purpose

43 ThingsGoal setting and achievement
Academia.eduSocial networking site for academics/researchers
AdvogatoFree and open source software developers
aNobiiBooks
AsianAvenueA social network for the Asian American community
aSmallWorldEuropean jet set and social elite world-wide
AthlinksRunning, Swimming
Audimated.comIndependent music
BeboGeneral
Biip.noNorwegian community
BlackPlanetBlack Americans
BlaukAnyone who wants to tell something about a stranger or acquaintance.
BlogsterBlogging community
Bolt.comGeneral
BusuuLanguage learning community (headquartered in Madrid, Spain)
BuzznetMusic and pop-culture
CafeMomMothers
Care2Green living and social activism
CaringBridgeNot for profit providing free websites that connect family and friends during a serious health event, care and recovery.[33]
Classmates.comSchool, college, work and the military
CloobGeneral. Popular in Iran
CouchSurfingWorldwide network for making connections between travelers and the communities they visit.
CozyCotEast Asian and Southeast Asian women
Cross.tvFaith Based social network for Christian believers from around the world
CrunchyrollAnime and forums.
CyworldGeneral. Popular in South Korea.
DailyBoothPhoto-blogging site where users upload a photo every day
DailyStrengthMedical & emotional support community - Physical health, Mental health, Support groups
deliciousSocial bookmarking allowing users to locate and save websites that match their own interests
deviantARTArt community
Diaspora*Decentralized, privacy aware, general (open source)
didlrDrawing service
DisaboomPeople with disabilities (Amputee, cerebral palsy, MS, and other disabilities)
Dol2dayPolitic community, Social network, Internet radio (German-speaking countries)
DontStayInClubbing (primarily UK)
Draugiem.lvGeneral (primarily LV, LT, HU)
doubanChinese Web 2.0 website providing user review and recommendation services for movies, books, and music.
DXY.cnChinese online community for physicians, health care professionals, pharmacies and facilities
ElftownCommunity and wiki around Fantasy and sci-fi.
ElixioBusiness executives jet set and global elite.
English, baby!Students and teachers of English as a second language
EpernicusFor research scientists
Eons.comFor baby boomers and mature internet users age 40 and beyond.
eToroSocial Investing, Finance
Experience ProjectLife experiences
ExplorooTravel Social Networking.
FacebookGeneral: Photos, Videos, Blogs, Apps.
FacepartyGeneral. Popular UK.
Faces.comAdult Social Network, Mainly UK & USA
FetlifePeople who are into BDSM
FilmAffinityMovies and TV Series
FilmowMovies and TV Series
FledgeWingEntrepreneural community targeted towards worldwide university students
FlixsterMovies
FlickrPhoto sharing, commenting, photography related networking, worldwide
Focus.comBusiness to Business, worldwide
Formspringsocial Q&A website
FotkiPhoto sharing, video hosting, photo contests, journals, forums, flexible privacy protection, friend's feed, audio comments and unlimited custom design integration.
FotologPhotoblogging. Popular in South America and Spain
FoursquareLocation based mobile social network
FriendicaDistributed, federated, privacy aware, open source, general
Friends ReunitedUK based. School, college, work, sport and streets
FriendsterGeneral. Popular in Southeast Asia. No longer popular in the western world
FrühstückstreffGeneral
FuelmyblogBlogging community
FullCircleGeosocial networking and location-based services portal for mobile devices
Gaia OnlineAnime and games. Popular in USA, Canada and Europe. Moderately popular around Asia.
GamerDNAComputer and video games
Gapyear.comTravel social network
Gather.comArticle, picture, and video sharing, as well as group discussions
Gays.comSocial network for LGBT community, Guide for LGBT bars, restaurants, clubs, shopping
Geni.comFamilies, genealogy
GetGlueSocial network for entertainment
GogoyokoFair play in Music - Social networking site for musicians and music lovers
GoodreadsLibrary cataloging, book lovers
GoodwizzSocial network with matchmaking and personality games to find new contacts. Global, based in France.
Google+General
GovLoopFor people in and around government
Grono.netPoland
HabboGeneral for teens. Over 31 communities worldwide. Chat room and user profiles.
hi5General. Popular in Nepal, Mongolia, Thailand, Romania, Jamaica, Central Africa, Portugal andLatin America. Not very popular in the USA.
Hospitality ClubHospitality
HotlistGeo-Social Aggregator rooted in the concept of knowing where users' friends are, were, and will be.
HR.comSocial networking site for Human Resources professionals
Hub CultureGlobal influencers focused on worth creation
HyvesGeneral, mostly popular in the Netherlands.
IbiboTalent based social networking site that allows to promote one's self and also discover new talent. Most popular in India.
Identi.caTwitter-like service popular with hackers and software freedom advocates.
Indaba MusicOnline collaboration for musicians, remix contests, and networking.
InstagramA photo and video sharing site
IRC-GalleriaFinland
italki.comLanguage learning social network. 100+ languages.
ItsmyMobile community worldwide, blogging, friends, personal TV-shows
iWiWHungary
JaikuGeneral. Microblogging. Owned by Google
JiepangLocation based mobile social network. In Chinese language
Kaixin001General. In Simplified Chinese; caters for mainland China users
KiwiboxGeneral.
LafangoTalent-Focused media sharing site
LaiBhaariMarathi social networking
Last.fmMusic
LibraryThingBook lovers
LifeknotShared interests, hobbies
LinkedInBusiness and professional networking
LinkExpatsSocial networking website for expatriates. 100+ countries.
ListographyLists. Autobiography
LiveJournalBlogging. Popular in Russia and among the Russian-speaking diaspora abroad.
LivemochaOnline language learning
MakeoutclubGeneral
MEETinGeneral
Meetup (website)General. Used to plan offline meetings for people interested in various activities
MeetthebossBusiness and Finance community, worldwide.
MillatFacebookGeneral, Created in Response to Facebook [192]
mixiJapan
MocoSpacemobile community, worldwide
MOGMusic
MouthShut.comSocial Network, social media, consumer reviews
MubiAuteur cinema
MyHeritagefamily-oriented social network service
MyLifeLocating friends and family, keeping in touch (formerly Reunion.com)
My OperaBlogging, mobile blogging, photo sharing, connecting with friends, Opera Link and Opera Unite. Global
MyspaceGeneral
Nasza-klasa.plSchool, college and friends. Popular in Poland
NetlogGeneral. Popular in Europe, Turkey, the Arab World and Canada's Québec province. Formerly known as Facebox and Redbox.[212]
NexopiaCanada
NGO PostNon-Profit news sharing and networking, mainly in India
NingUsers create their own social websites and social networks
OdnoklassnikiConnect with old classmates. Popular in Russia and former Soviet republics
Open DiaryFirst online blogging community, founded in 1998
OrkutGeneral. Owned by Google Inc. Popular in India and Brazil.[225]
OUTeverywhereGay/LGBTQ Community
PatientsLikeMeOnline community for patients with life-changing illnesses to find other patients like them, share their data with others, and learn more about their condition to improve their outcome.
PartyflockDutch virtual community for people interested in house music and other electronic dance music
PingstaCollaborative platform for the world's InternetworkExperts
PinterestOnline pinboard for organizing and sharing things you love
PlaxoAggregator
PlayfireComputer and video games
Playlist.comGeneral, Music
PlurkMicro-blogging, RSS, updates. Very popular in Taiwan
PoolwoSocial networking site from India
QapacityA a business-oriented social networking site and a business directory
QuechupGeneral, friendship, dating
QzoneGeneral. In Simplified Chinese; caters for mainland China users
RaptrVideo games
RavelryKnitting and crochet
RenrenSignificant site in China. Was known as 校内 (Xiaonei) until August 2009.
ReverbNation.comSocial network for musician and bands
RyzeBusiness
ScienceStageScience-oriented multimedia platform and network for scientists
SgrouplesGeneral, with focus on privacy rights
ShareTheMusicMusic Community. Sharing and listening to music for free and legally
ShelfariBooks
Sina WeiboSocial microblogging site in Mainland China.
SkoobCollaborative social network for Brazilian readers
SkyrockSocial Network in French-speaking world
SocialVibeSocial Network for Charity
Sonico.comGeneral. Popular in Latin America and Spanish and Portuguese speaking regions.
SoundCloudRepository of original music pieces and networking.
SpacesRussian Social Network targeted to mobile phone users
Stage 32US-based social network and educational site for creative professionals in film, television and theater
StickamLive video streaming and chat.
StudiVZUniversity students, mostly in the German-speaking countries. School students and those out of education sign up via its partner sites schülerVZ and meinVZ.
Students Circle NetworkA Social Network connecting students, teachers and institutions to course resources, study groups and learning spaces.
StumbleUponStumble through websites that match users' selected interests
TaggedGeneral.
TalkbiznowBusiness networking
TaltopiaOnline artistic community
Taringa!General (primarily Argentina)
TeachStreetEducation / Learning / Teaching - More than 400 subjects
TermWikiLearning / Languages / Translation - 1.2m terms in more than 1300 subjects
The SphereA Private Online Social Luxury Network with Exclusive Personalized Services
TravBuddy.comTravel
TravellerspointTravel
tribe.netGeneral
Trombi.comFrench subsidiary of Classmates.com
TuentiSpanish-based university and High School social network.
TumblrMicroblogging platform and Social Networking Website.
TwitterGeneral. Micro-blogging, RSS, updates
TyltedMobile social game network[302]
VkontakteGeneral, including music upload, listening and search. Popular in Russia and former Soviet republics.
Vampirefreaks.comGothic and industrial subculture
ViadeoGlobal Social Networking and Campus Networking available in English, French, German, Spanish, Italian and Portuguese
VirbSocial network that focuses heavily on artists, including musicians and photographers
VoxBlogging
WattpadFor readers and authors to interact & e-book sharing
WAYNTravel and lifestyle
WeeWorldTeenagers - 10 to 17
We Heart ItImage-based social network focused on inspiration, expression and creativity
WellwerCommunity without borders, where sharing is everything.
WeOurFamilyGeneral with emphasis on privacy and security
Wepolls.comSocial polling network
Wer-kennt-wenGeneral
weReadBooks
Wiser.orgOnline community space for the social justice and environmental movement[325]
WooxieBlogging and micro-blogging
WriteAPrisoner.comSite networking inmates, friends, family
XangaBlogs and "metro" areas
XINGBusiness (primarily Europe (Germany, Austria, Switzerland))
Xt3Catholic social networking, created for World Youth Day 2008
YammerSocial networking for office colleagues
Yelp, Inc.Local Business Review and Talk
Zoo.grGreek Web Meeting point
ZooppaOnline Community for Creative Talent (host of brand sponsored advertising contests)

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