You know the signs. It starts with rising panic and asking, “Where do I start? Will this be too complicated? Will I get it right? Should I end it here?” So many questions…
If this is happening to you then you may be suffering from Campaign Canvas Paralysis.
As an Eloqua Marketing Advisor and Coach and in my previous marketing positions, I found myself getting stuck when thinking through processes, work-flows, campaigns, etc. It’s easy to because you have so much creative power at your disposal! The key is to break out of your “head”, so my colleagues and I started saying “Let’s do some whiteboard meditation” to break the cycle. I want to share this with you because Whiteboard Meditation is a great discipline for stopping mental marketing blockage and it works!
When practicing Whiteboard Meditation it’s important to understand the tools you have at your disposal. The attached guide is meant to be printed and hung in your workspace as a reference when building out your living and breathing campaign canvases. It can help with any campaign, from a simple to complex nurture or an event based campaign such as a new product launch.
Share what tips and tricks you’ve found when putting together your campaign canvases and flows. Campaign on!
A special thanks to Sarah Hums& Vanessa Shayan for their contributions!