Here are three key Eloqua Insight reports (Eloqua10) to help you answer questions such as:
- Is my salesteam adopting Eloqua Engage? Who are they targeting?
- Who on the team is sending the most emails? Templates versus their own? Who's getting the best engagement rates?
- Which templates are the most used? Which get the best engagement rates?
In this article, you'll see screenshot examples of the information available in these reports. Click on the images below to see full-size versions.
NOTE: If your sales team is still using the Eloqua for Microsoft Outlook plug-in, these reports capture the same information for that tool. But you should definitely be considering an upgrade to Engage soon!
These sales email reports can be found in the folder "Sales Email Reports" under Email Metrics, which looks like the below:
Sales Email Opens and Website Visits
This report provides information about the recipients of your sales teams' emails: their contact information as well as if/when the email was opened and/or clicked and if the recipient unsubscribed or bounced. If an Engage template was sent, you'll see the name of that Email in the respective column.
Sales Email Template Usage
If your teams have built out a library of Engage templates, this report will show which are being used the most, and which are getting the best results -- this is great intel for managing your library.
Sales Email Overview
Who in your team is getting the most value from Engage? In this report, you'll see by Engage user who's sending the most emails and who's getting the best engagement. Highlight those users in your team meetings and gather their insight on what works best to share with other users.
These are the standard reports available to all Insight users. With the base Reporter license, you can remove columns or filter results; with the add-on Analyzer license, you can add further columns or even craft a custom report from the ground-up. We'd love to hear how you use the data from your Engage users to improve your marketing and sales efforts!