Resources for Resolving Duplicate Data

We all know that managing and maintaining your data can be challenging. How your data flows between systems, or how you manage access to your data, can greatly impact its quality. Poor data quality only leads to making poor marketing and sales decisions related to your campaigns, segmentations and ultimately not getting the full picture of the ROI of your efforts.

Eloqua, and the majority of marketing automation tools, do a decent job of preventing duplicates. Matching on unique email address is the default for most solutions. However, it doesn’t necessarily prevent the same person from entering different email addresses. The best way to prevent this is with simply laying out a plan to routinely cleanse and maintain your data. Depending on the size of your data set, it may require the use of 3^rd party tools.

Below is a list of tips, resources and Eloqua AppCloud Partners/Solutions that can assist you with resolving your duplicate data issue.

Eloqua AppCloud Partners and Solutions

Ringlead
Unique Web Forms by RingLeadintegrates advanced duplicate web form prevention logic and intelligent record creation features into the Eloqua Platform.

Reachforce
Reachforce cDQM provides continuous Data Quality Management shielding web forms data, ad hoc lists, manually entered data and any other data that gets into Eloqua.

D&B360™ for Eloqua
Eliminate duplicate records and validate your customer data against D&B’s authoritative source of over 225 million companies and 20 million email contacts.

Resources

#1 - Data Import & Integration: Eloqua Duplicate Handling

A “Cheat Sheet” on ASCIIbetical order to help with understanding how Eloqua handles duplicates.

#2 - Create a Data Import Template
Using a data import template can help ensure you do not have bad data going in through an undocumented manual process. Check out this great Topliners article entitled “List Upload 101: Keeping Bad Data Out Before It Starts”

#3 - Data Management Playbook - Best Practices for Increasing Data Quality
This playbook is intended to break down the critical elements of data management so that you can increase results for all of your Campaign efforts.

#4 - Gain Your Hours Back - Data Cleansing & Enrichment Program

Learn how you can improve the quality of your data featuring Eloqua Co-Founder Paul Teshima