As any Modern Marketer knows, your web site is the “crown jewel” of your digital marketing efforts. It’s not only your company’s digital front door, but is a major source of understanding target audience needs and interests; an important tool for capturing that critical digital body language (DBL) that allows you to effectively engage with them.
Eloqua has just put a new shine on our crown jewel, launching an entirely new web site earlier this month. From systems to content to the user experience, the new Eloqua.com is a rebuild from the ground up. Last year when we started the project we talked with our key stakeholders, including fellow Eloquans as well as customers and prospects. We wanted their opinions about what a Modern Marketing web site from Eloqua should entail. They made it pretty clear:
- Simplify how we present our products
- Highlight our customers, let them share their journeys to Modern Marketing
- Think globally
- Deliver the right information quickly and intuitively
- And perhaps most important: demonstrate modern marketing; don’t just talk about it
We think the new Eloqua.com hits on every one of these key points. The design is visually bold, fresh, and appealing. It features a new state-of-the-art CMS that will allow us to serve content dynamically. Information is easier to find and use. Modern Marketing best practices and tools will be centrally housed in the new Modern Marketing Essentials Library accessible from the home page. Video will play an increasingly important role in telling our and our customers’ stories. And the site is optimized for all devices.
Effective sites are not static and the launch is just the beginning of demonstrating Modern Marketing best practices. We’re working on a totally unique “peel back the curtain” feature that we’ll introduce in the coming weeks that will demonstrate how a Modern Marketing web site effectively captures DBL and helps drive the buying process.
So be sure to check out the new Eloqua.com and let us know what you think!