You can develop the perfect marketing and sales process. The right content can be delivered to the right people at the right time. Leads can be scored and handed off to sales appropriately. Sales can educate and guide the company through the buying process exactly as they should. But even in a perfect situation you may still be faced with competition. And typically that competition is not another solution, it’s indecision. So many opportunities are stalled in the decision-making process and it can be agonizing to overcome that challenge.
I have a campaign idea that can be found here: http://businessischildsplay.com/2013/07/overcoming-indecision-a-late-stage-nurturing-campaign/