The rise of Social Media has been described as a shift in how people discover, read and share news, information, and content. Sandy Carter, Vice President of Social Business Evangelism and Sales at IBM tells us, “You can't opt out of social. You can choose not to dialogue with your clients, but your clients and competitors are still going to talk about you.” In the following infographic from Eloqua and Jess3, we see the three biggest marketing trends in 2012. Many enterprises are going social, conveying messages visually, and leveraging breakthroughs in mobile ecosystems and technologies.
So how do we get closer to our prospects and customers using social media? Can we really use social media as a demand generation engine? The new Best Practices: Managing Social Mediacourse in Eloqua University is designed to explain how to engage in social media marketing effectively and begin developing the required skills for using social media for demand. The 3-hour instructor-led course helps you understand various social media marketing strategies, and identifies ways to track and manage social media.
Learn more about the Best Practices: Managing Social Media course >> Read the full abstract.
When you are ready to implement the best practices that you’ve learned, the next step is to attend the 1-hour self-paced Eloqua 10: Managing Social Mediacourse. This course provides guidance on how to analyze referring traffic, how to add and configure cloud components to landing pages, and also helps in understanding how to use Eloqua for managing sub sites and blogs.
Learn more about the Eloqua 10: Managing Social Media course >> Read the full abstract.
As the designer for these courses, I’d love to hear from you. If you have any questions about what’s included in these course or if you’ve attended either of these classes and have feedback, please leave a comment below.
Sincerely,
Aparna Sutar