Hi
I'm becoming more and more confused with how the "Opened Email?" step is to be used, therefore any help is much appreciated.
I want to send an email to those in the segment that didn't open the original email, which I thought was straight-forward:
1. Add segment
2. Add "Opened Email?" step
2a - add the original email as the focus for the criteria
2b - and this is where the confusion is: Opened x times in x days / weeks, etc, and Evaluation period x days / weeks - How do I set these to simply say those that haven't opened the original email (sent 21st November) send the new email now (say we're on the 26th November).
3. Link segment to "Opened Email?" step
4. Add new Email asset
5. link the "X" on the step to to the new asset
I tried setting the opened email? step as "opened at least 1 in last 3 days, with evaluation period of 3 days" but it shows those waiting for a "Yes" step (which there isn't one) but the "No"s just say "Awaiting Action" but I assumed the action was to be sent the new email.
I am grateful for any help.
Cheers
Mark