There is a lot you can do with awesome tools. However, you not only need the tools, but you need to know how, when, and where to use them appropriately to get the most out of them. While doing that, creative inspiration to me plays an essential role. Without the creative juice and brainstorming sessions, you can quickly get to a stagnant point where results plateau and decline is soon in sight.
I always love to look at the best that others produce. Not only do I appreciate a different spin on an otherwise maybe boring subject, but I can share some of the concepts with people in my own world and see how content can be reworked to make it more engaging and appealing. Here are some great videos I find fit the bill of inspirational work. And also a really nice post put together by Vidyard.
If you haven't seen them yet, enjoy