Hi all,
I've been trying to think of other ways to clean up data in our inactive contact campaigns, and I wondered if anyone had any success/fail stories about using surveys. If so, please elaborate! Ideally, I wanted to make something very simple along the lines of, "Are you not the right person?" "Is this not the right product?" and "I've already purchased" embedded in the body of the email and they would just click from there.
If it ends up not being a feasible or effective option, I don't want to waste the time trying to choose which survey provider would be best and putting all the questions, etc., through our marketing communications department. I've seen one other Eloqua string where someone hypothetically thought surveys would not work, but I'm looking for an actual example where it was tested.
Thank you for your help!