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Best practice video "pool"?

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I'm currently developing a company that creates video assets specifically for marketing automation.

 

Although not officially launched, we're already doing this for one enterprise user.

 

Here's my question:

 

For a new client onboarding with Eloqua, is there an initial best practice "pool" or list of video content that could be recommended?

 

Ex. "We recommend you budget for x number of product news videos, x number of webinar teasers, x number of top-funnel videos, etc.)

 

Or should it just be a loose list of video assets?

 

My goal is to work in synchronicity with the platform, as well as integration tools like Vidyard.

 

Thoughts?

 

Thanks!

Marv Johnson


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