With more pressure than ever before for us to acquire explicit email opt-in permission (well, for those marketing to Canadians at least!), I'm wondering to what extend B2B marketers are deploying a technique that's proved very successful for B2C marketers: Modal window website pop-ups for email acquisition. Do you do this? Does it work well for you? I'd love hear your experiences and see any examples from the B2B marketplace.
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