Principal Marketing Operations Analyst
We are seeking a Principal Marketing Operations Analyst who will serve as liaison between the Business Lines, Field Marketing, Global Demand Center and Digital Strategy/Web team to ensure CRM needs are appropriately supported, executed, and optimized. This role is focused on designing, implementing and maintaining services that are critical to our marketing automation system and lead generation processes. Duties include, but are not limited to:
- Contributing to a consistent global process for the management of all leads for the organization
- Optimizing lead scoring and distribution methodology and ensuring quality leads are passed to sales for qualification and increased efficiencies and conversion rates
- Generating and analyzing key performance indicators
- Summarizing technical design to a non-technical audiences
- Being subject matter expert on Eloqua, including set-up, administration, support, and troubleshoot
Qualifications:
- Bachelors Degree in Marketing or related field.
- Minimum 6 years experience in Marketing Operations or similar position
- Advanced user of marketing automation systems like Eloqua and Salesforce.com
- Understanding of lead management processes and technologies
- Excellent communication skills: verbal, written, presentation
- Project management skills
- Process and quality orientation with attention to detail
- Ability to play both a strategic & tactical role, team player willing to get the job done
- Ability to develop good relationships with team members as well as across the business
- Proven strong analytical and technical ability
Progress Software Corporation is a global software company that simplifies the development, deployment and management of business applications on-premise or on any cloud, on any platform and on any device with minimal IT complexity and low total cost of ownership.
Our innovations are used by nearly 140,000 organizations in more than 180 countries, including 88% of the Fortune 100.