It’s that time of year again! Eloqua is pushing its Summer 2014 release over the next two months. Here is the schedule and some of the features we are most excited about!

Don’t know what POD you are in? Here’s how you find out:

Check out this quick list of the features we think are most exciting coming out of the Summer 14 release:

Use External Systems to Drive Campaigns (Cloud Actions, Cloud Decisions):

This means you will be able to trigger actions in external systems from a campaign step (instead of ‘send to cloud connector’ step, there will be a specific action for that installed app, i.e. register with WebEx – that action will be listed along the left of the campaign canvas). It also means you will be able to use external data to define branching logic ‘decisions’ in a campaign and you can allow external systems to put contacts into campaigns.

Template Design & Management:

Eloqua will now have new template capabilities to create emails with lockable sections and propagate changes to all emails using the template; no more “save as” or “copying” emails to create ad hoc templates. Now you (or your designers) can define editable sections in HTML and enforce when things are uploaded as a template.

Improved Editing & Design Experience:

What used to take designers, HTML and marketers lots of time will now be streamlined. In the new release you will be able to make inline visual edits to uploaded emails or landing pages, as well as getting a new mobile preview that renders content on a standard 960×640 screen.

Marketing Operations Center:

No one ever liked having to answer to IT for system problems, lack of logs and service issues. Now Eloqua is providing a slick set of reports and dashboards with key service instrumentation, monitoring and alerting; actionable views of logs and system messages (lead scoring, Bulk API usage), and the ability to enable/disable services in the system.

Integrated Sales and Marketing Funnel (Controlled Beta):

Marketers are getting one step closer to a full closed-loop reporting system that can be sliced and diced with ease. Right now, this is in a controlled beta, but we are very excited to see it rolled out!
Currently supported for SFDC only, CRMOD coming in Fall.
Stages are set up in Revenue Architect; report is based on Stages, not stage type.
Data in the report runs by ETL process, so there is a bit of a lag; however, the report shows date/time of last/next update.

Oracle Content Marketing

For users of Oracle Content Marketing (formerly known as Compendium), there is a very slick and functional calendar update coming! The calendar will include ALL activity (not SRM/Responsys yet):
Emails scheduled for a certain date/time; draft emails/campaigns
Campaigns that are less than 30 days in length will appear on the calendar for the duration of the campaign
Campaigns that are more than 30 days will only show the campaign on the start date
You will also be able to manage across business units/multi-division: manage multiple workflows/projects/personas/content.
The app will feature multiple approval workflows: improved role-based access features and commenting on assets to allow for in-app collaboration.

For a full listing of the new features rolling out and documentation, visit the Release Overview on Topliners: http://topliners.eloqua.com/docs/DOC-2524?sr=tcontent

Eloqua Summer 2014 Release – Did You Know?