Since CASL requires that commercial electronic messages (CEM) include an unsubscribe mechanism, wouldn't it be a good idea to have such a mechanism in your sales team's email signature? (This would fall under the "better safe than sorry" category of best practices). Has anyone had any success doing this using Eloqua's signature layouts?
Backstory:
This was actually the advice we received from our legal team regarding the new anti-spam laws in Canada. We (marketing) created a CASL FAQ for our sales team to follow when they contact various types of accounts in Canada (i.e. Hunting, Harvesting, etc...). One of the guidelines in the FAQ was a standardized email signature which included an "Unsubscribe" link. Our legal team thought this was a good idea since there is some ambiguity in the law regarding the difference between a marketing newsletter email blast and say, a sales person sending a introductory email—under CASL they would both be considered CEMs. Has anyone else received similar advice? Do you have any plans to add an unsubscribe link in your sales teams' signatures? If so, how do you plan on doing it?
A few sidenotes:
- Obviously any "templates"sent from Engage will already have an unsubscribe link in the footer so we don't have to worry about those.
- My question mainly pertains to non-template emails sent by a sales person, from Engage. These would not have a default footer and therefore would not have an unsubscribe link. (Example: the sales person wants to track the email using Engage, but would prefer to write the message themselves rather than use a template).
- I attempted to add the Unsubscribe link to the signature layout, but never got it to work. Support is looking into it now, but their initial response was "this isn't a standard practice so we don't think it can be done"—personally I wasn't happy leaving it at that.
Any help/advice is greatly appreciated!