Manager, Marketing Automation - Covidien Careers (click to follow referral link to apply)
Hey felloquans -
This is a great opportunity to influence a global company with your marketing automation and data experience. Feel free to reach out to me with any follow up questions!
-jeff
Define and deliver the next generation of medical devices and supplies that improve the lives of millions.
Does this work inspire you?
OVERALL RESPONSIBILITIES:
The Global Marketing Operations team supports the Surgical Solutions’ Marketing Organization in meeting its strategic objectives by generating demand, new customer acquisition and customer retention aligned to business objectives through the deployment of campaigns that consider where prospects are in the customer lifecycle and deliver appropriate content to improve lead-to-conversion ratios, accelerate the development of sales-ready leads and speed the convert-to-buy cycle.
What is the work you will be doing?
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Management, Analysis, and Cleansing of the Marketing Database
· Reviews, analyzes and validates data to ensure consistency, integrity and accuracy
· Maintains data accuracy through the ongoing review for completeness and consistency
· Guides the development and execution of data cleansing strategy
· Manages all lead, contact and account data loads/appends into marketing automation tools
· Conducts ongoing data quality analysis and reporting to include recommendations and action plans based on best-practices
· Defines, implements and maintains marketing automation best-practices including list management, optimization, data quality and hygiene and troubleshooting.
· Creates data segmentation filters, groups and distribution lists and lead scoring and nurture programs for prospect segmentation to minimize lead fatigue and opt-out.
Standardization of Data Management Procedures
· Manages the standardization of data management procedures to include the documentation for departmental operating procedures based on best-practices
· Develops, trains on and maintains documentation and data management guidelines and procedures
· Develops and oversees process to insure accurate and timely data processing
Program Strategy, Design, Development, Execution, Maintenance, Measurement and Reporting:
· Works with Demand Generation Strategy and Content Strategy teams to translate marketing requirements into functional programs within marketing automation and CRM systems.
· Uses ongoing data analysis and segmentation to support the development of the functional, targeted programs.
· Understands the customer life cycle and develops marketing automation strategy aligned the customer’s journey in order to generate awareness, demand and customer retention as well as drive profitable revenue growth.
· Ensures the effective utilization of marketing automation and CRM toolsets in customer acquisition programs.
· Builds testing frameworks for continuous optimization of click-through and conversion rates.
· Accountable to the performance of customer acquisition programs to include testing, metrics, analysis and reporting.
· Recommends corrective actions, program enhancements, and opportunities necessary to achieve established program objectives.
Qualifications:
Do you have these experiences or skills?
KNOWLEDGE, SKILL, AND ABILITY:
· Demonstrated knowledge and ability in digital marketing strategy, application, best-practices and measurement.
· Demonstrated knowledge and ability in Marketing Automation software platforms, Eloqua experience preferred
· Demonstrated knowledge and ability in CRM platforms, salesforce.com experience preferred
· Must have a good understanding of the web and web technology (HTML, basic CSS) and the ability and desire to expand current technical skill set
· Good understanding of relational data structure and basic SQL knowledge preferred
· Experience establishing and maintaining system documentation and training materials
· Proven track record of obtaining results without direct report authority
· Highly self-motivated contributor who works well as an individual and within a team environment
· Excellent organizational skills and attention to detail
Do you have these professional or academic certifications?
EDUCATION:
· Bachelor’s Degree in Marketing or related field required, Masters Degree or MBA preferred.
EXPERIENCE:
- Five (5) years of relevant marketing automation experience in campaign design, integrated marketing and demand generation required.
- Eloqua 10 certified with a minimum of 2 years’ experience as an Eloqua Administrator required.
- A high level of skills in Eloqua Program Builder required. A combination of related, relevant experience will be considered.
- Healthcare and complex B2B experienced preferred.
- Proven experience interfacing with high-level marketing and sales executives required
- Previous experience in or working closely with Marketing and Information Systems required
Are you Covidien?
Covidien is a leading global healthcare products company that creates innovative medical solutions for better patient outcomes and delivers value through clinical leadership and excellence. We deliver outstanding results and innovative solutions in the Medical Device and Medical Supplies segments. Through progressive thinking and cutting-edge technologies, Covidien is well positioned to lead the way in today’s rapidly changing healthcare industry. Whatever your specialty or ambitions, you can make a difference at Covidien – both in the lives of others and your career.
At Covidien, we strive to fully understand our marketplace, customers, communities and employees, and we enter into relationships with a sense of honesty, fairness and trust.
Covidien is an affirmative action/equal opportunity employer and VEVRAA Federal Contractor. Covidien will make reasonable accommodations to allow qualified individuals to perform their job duties unless the accommodation imposes an undue hardship. Please feel free to request a copy of the Covidien Equal Employment Opportunity and Reasonable Accommodation policies for additional information.
This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees
Please note that the “Essential Job Functions” are listed under the sections titled “What is the work I will be doing?” and “Are you able and willing to work under these conditions?”.
Disclaimer
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.