Location: Berkeley, CA
John McNeil Studio (JMS) is a collective of strategists, writers, designers, filmmakers, technologists, musicians and photographers who help companies tell compelling stories and build brands. We love digital but embrace print. We are founded in aesthetics, but also in utility. We make things that make brands grow.
Demand Generation Team Description
We are building a Demand Generation team of systems experts who can analyze and audit data, turn data into insights, and build and refine strategy based on this knowledge. The Demand Gen team will design Industry best practice campaigns based on client requirements, the JMS collective team input and help advise clients on the most effective Demand Gen strategy for their unique brand.
The team will consistently monitor campaign and lead generation metrics, refine campaign flow, build strategies to optimize engagement during the life-cycle of marketing efforts, and ensure proper system set-up to enable effective campaign reporting and analytics through regular metric presentations.
Specifically, team members will assess client marketing system capabilities, determine whether they are using the system/platform to its full potential, and recommend enhancements/improvements as needed. The team will serve as a strong technical partner the client can rely on for solid advice related to their Demand Gen objectives.
Marketing Automation Manager/Consultant
We’re looking for a Marketing Automation Manager/Consultant to join our Demand Gen team in Berkeley, CA. You are someone who is adept at using marketing automation technologies, can build strong relationships both with clients and internal teams, exudes confidence when interacting with clients, and can serve as a consummate expert in all things Demand Gen. You are familiar with potential consumer touch-points from content marketing and blogging, SEO, social media, direct and email marketing to Pay-Per-Click (PPC) advertising, content syndication, and telesales, and how each of these touch points can impact our clients brand. You have hands-on experience executing lead scoring and nurturing campaigns, testing and optimization.
Role
- Contribute to/develop presentations and eloquently demonstrate Marketing Automation/Demand Gen capabilities and benefits to clients and prospects.
- Work collaboratively with both client stakeholders and JMS Project Managers and Strategy team to scope, analyze, design, develop and deliver quality solutions closely aligned with client’s brand, business requirements and project objectives.
- Demand Gen engagement strategy optimization - assess clients’ marketing data and platforms to ensure capabilities are maximized and the right metrics are captured to consistently refine and fine-tune campaign flow.
- Create process flows and key team documentation.
- Responsible for identifying and pulling leads from client and 3rd party databases leveraging our clients infrastructure.
- Proven ability to problem solve, work collaboratively with clients and internal cross-functional teams, and to serve as liaison, consultant, and advisor.
- Setup campaign testing or provide guidance on how to do so in client’s marketing automation platforms platform.
- Identify data needed to execute and track Demand Gen strategies.
Qualifications
- A comprehensive understanding of data driven marketing strategies and ability to run campaigns within systems to either directly manage or recommend steps for execution.
- Solid understanding of marketing data capture and processing.
- Passion for innovation and technology with a solid understanding of Marketing Automation/Demand Gen best practices and trends.
- 5+ years experience in direct/digital marketing agency or on internal corporate marketing team.
- Demonstrated knowledge of marketing automation tools (Marketo, Eloqua - Masters certified preferred).
- Craving for a fast-moving, entrepreneurial agency environment.
- Excellent communication and interpersonal skills, including the ability to work effectively with both technical and non-technical project members.
- Ability to prioritize tasks and set expectations to manage multiple projects at once.
- Self-starter — ability to manage projects independently and with minimal supervision.
Interested in joining us? We’re currently hiring for the positions listed below. Send your cover letter, resume and portfolio to: jobs@johnmcneilstudio.com