Overview
We work hard to generate leads and demonstrate our impact on revenue. But too often, sales and marketing disagree on the quality of those leads being passed. Causing tension and resulting in inefficiencies and missed opportunities, sales reps are left to decide where they should focus their efforts. Help them prioritize their efforts by scoring your leads before you pass them to your friends in sales!
Using the new Lead Scoring are in Eloqua10, it is easy to automatically qualify sales leads based the demographic and behavioral characteristics that matter to your business.
- Flexible, easy-to-use HTML5 interface allows you to build your lead scoring model within minutes, not days, and without requiring techical skills
- Score on anything stored in Eloqua, including changes to the buyer's record such as title or annual revenue, as well as activities like website visits, form submissions, event and email activity.
- When any update to a buyer occurs, whether implicit or explicit, their score is updated in real time. For example when you upload a list, every contact uploaded instantly receives a score.
- Inactivity on the part of buyers leads to a natural degradation of their lead score.
- Easily setup and activate multiple models that run concurrently, allowing you score leads across multiple business units, products, or regions.
Watch it in action
How to access
All Eloqua10 clients have access to the new Lead Scoring interface via the Contacts button. Basic Clients may only use one active model at a time. Standard and Enterprise clients can have multiple active models running concurrently.
