We have a job opening at my company GovLoop in Washington, DC.
We are growing our marketing department (going from 2 to 3 - 50% growth - would be a great role for someone with a little bit of marketing experience (email, testing, data) to come in and make a big impact in a rapidly growing team (100k+ members, 20 person team).
We are an Eloqua shop - on E10, use Eloqua forms for landing pages, custom data objects. And passionate about stepping up our game and doing even more A/B testing (emails, landing pages). Marketing is a strategic priority for our company (I'm the CEO and it reports into me and I love this stuff) so you'll get lots of support.
Official link:
Are you passionate about audience acquisition? Love effective copy and amazingly effective emails? Get excited over A/B testing results? Read Hubspot, Clickz, Inbound, Growthhacker, MarketingSherpa for fun? Then this job’s for you.
Help us grow GovLoop the largest online community for 100,000+ public sector professionals.
The Digital Marketing Analyst (GovLoop) draw on his/her professional, personal, and creative experience to help develop and implement effective online communications and audience acquisition strategies for GovLoop. This role reports to the Digital Marketing Manager
WHAT YOU GET TO DO:
- Help write, produce, and track the distribution of all digital communications, including promotional emails for GovLoop events and reports and our Daily Awesome newsletter
- Identify and implement audience acquisition, curation and segmentation techniques to effectively grow, nurture and maintain member lists.
- Set up email marketing campaigns, A/B testing, and optimize conversions
- Set up landing pages and optimize conversion rates
- Manage implementation of new email newsletter signup form options and subscriber demographic mapping to improve email subscriber data
- Reporting and analytics on marketing campaigns and overall database growth
- Report and track on web analytics, email marketing, and social media
- Analyze email subscriber database through tools such as Eloqua and Excel
- Work with the Digital Marketing Manager to set-up and execute the overall marketing approach
Desired Skills and Experience
YOU HAVE/ARE:- BA/BS in marketing or equivalent work experience.
- Marketing professional with 1-2+ years of experience
- Experience in email marketing preferred
- Proficiency with email marketing software (e.g. Eloqua ideally )
- Quick learner passionate about online marketing and audience growth
- Experience with HTML, Google Analytics, Excel a plus
- Excellent writing and editing skills, a high degree of organization, and ability to manage multiple projects efficiently and on deadline.
- Comfortable in a fast-changing, entrepreneurial environment.