We are currently trying to get a read on a contacts journey from initial website visit or email open, all the way till when they submit a form. Obviously I could look at each individuals contact record and see all they have done (email open, website visits, clicks, etc.). However, is there any functionality within Eloqua where I can export a CSV file with contacts activity history. For instance, if I export submission data from a specific form, am I also able to see those contacts prior activity before submitting. Is there a way to see how contacts made it to submitting the form? For instance, a contact visited these 2 pages, and then submitted the form. My team is trying to get a read on where we should allocate our marketing budget, and by viewing activity history and paths people have taken to submit a form would greatly help that. Any insight to this problem or solution is greatly appreciated. Look forward to hearing if such functionality exists.
Thanks,