I presume that landing pages for AdWords are one of the most common types in use. I'm at a new company and trying to create an approach that uses the most up-to-date methods. SFGA is phasing out, and much of the information in Topliners is older (2011) like these popular posts

What is the best way to track Google adwords through to Sales Force?
How to Capture Referring Sources to Landing Pages and in Forms using Query Strings

and references using javascript to parse the parameters into the forms that is from 2009 and isn't exactly what Eloqua is using today.

I started looking at what Eloqua uses in its own marketing efforts and saw parts that may be useful and parts that are confusing. I thought it would be helpful if someone could dissect the landing page code and explain how each part of the code is used. I'm OK with short descriptions and references to other articles or posts to explain different parts that haven't changed.

Here is a page url to use. I've added "x" before each parameter so extra clicks on it mess up the campaign stats.

http://demand.eloqua.com/LP=3461?elqoffer=xGartnerMQ&GoogleCampaign=xEloqua&sls=xPPC_Google_Eloqua_2012&gclid=xCKGFzcHyh7YCFQThQgod7lMAyg

Here are some specific questions that I hope may be answered:

• What do you rely on Google to deliver to you in their reporting vs what you capture in discreet parameters: elqoffer, GoogleCampaign, and sls
• Are you using the gclid parameter itself? How?
• Is there a new best method for parsing URLs and using the parameters in hidden fields?
• How are you using the Eloqua cookies in conjunction with the Adwords form submission?
• Are you dynamically changing the landing page?

Thanks!