Our leadership team has finally asked the infamous question, what is our Return on Marketing Investment (ROMI)? Our team has begun to pull together a starting point using a multiple attribution model, but would like a "gut check" from other B2B marketing teams to see if we are on the right path or if completely off base. I have attached our very rough draft (don't judge!;)). Please take a look and provide feedback or if you have a model you can share, it would be greatly appreciated! Thanks in advance!
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