TransUnion Data 101

TransUnion combines data, advanced analytics and industry-focused experience to help institutions make more informed decisions at every stage of the consumer lifecycle. Through this powerful combination of information and insight, institutions can improve marketing, manage risk and strengthen relationships with existing customers. In the small business space, TransUnion has expanded its solutions to digital marketing including the ability to identify, segment and market to small business contacts online.

Description of Data Types

TransUnion can help institutions identify individuals online by appending small business owner characteristics to their Internet profiles (cookies). Several small business segment values are available including:

Geography– Attribute segments represented by small business owners in specific states.

Industry Verticals– Attribute segments represented by industry verticals for specific small business marketing campaigns. Examples include:

• Business/Professional Services
• Healthcare
• Personal Services
• SOHO

Sales Revenue– Examples include:

• $0 - $250,000
• $500,001 - $1,000,000
• $3,000,001 - $10,000,000

Total # of Employees– Examples include:

• < 2
• 5 - 9
• 50 - 100

Title – Examples include:

• Owner
• Executive
• Professional / Medical

Year Company Established – Examples include:

• < 2 years
• 2 through 5 years
• 5 through 10 years

Collection Methodology

TransUnion small business solutions combine proprietary core data assets and external small business data via innovative matching logic. The small business data include more than 27 million small businesses sourced from over 70 databases, which are all validated to ensure accuracy and freshness of the data.

Use Our Data For

The TransUnion Small Business Digital Marketing Solution can help institutions refine their digital footprint with Internet cookie-based small business advertising:

• Improve small business acquisitions through relevant, timely offers in the digital marketplace
• Define specific small business targets with deeper granularity and reach
• Target small business candidates for tailored invitation-to-apply (ITA) offers
• Cross-sell services to expand small business relationships