Relevate Data 101
Relevate is a builder of insightful data for brands with a focus on accuracy, time to market and value to the consumer. Oracle BlueKai partners with Relevate with 2 of its most successful products, Exact Auto and Relevate New Movers. Relevate’s unique content addresses multiple segments from Retail and CPG to Automotive, Insurance, Financial Services, Telcom, Travel and Healthcare.
Description of Data Types
New Movers can be categorized by age, household income, home value, and lifestyle attributes from gardening to cooking, as well as purchase behavior.
Exact Auto has conventional category and brand data, as well as unique categories based on lifestyle, such as: “moms and kids - mini-vans”, “wealth or wealth wannabes - luxury brands”, and “outdoors and heavy load – trucks”. Data by make and model, age, income, purchase year and decision dates based on purchase year are also available.
Collection Methodology
Relevate’s New Mover data is built from the ground up, and is based on deed filings and mortgage filings, wrapped with new connect and installation information. This data is then corroborated against multiple consumer data sets to ensure the users are indeed new movers, versus persons that are just making installations. This data is built weekly and often pre-dates other move changes including USPS.
Exact Auto data comes from dealers, service centers, and co-registration data and is NOT modeled. All data is cleaned and updated with daily dealer lot information, for example a dealerships inventory used as a trigger to cross-reference VIN numbers to define what is in a person’s driveway.
Use Our Data For
New Movers have a high propensity to spend on new cars, insurance, home security, home lawn care, new technology: computers, home entertainment, insurance, banking, pharmacies, telcom, cable, and more. Shopper frequency opportunities from grocery to drug stores are all increased in the first 6 months.
Exact Auto data: make, model, year for insurance, warranty, and more, can successfully be used to market competitive brands and categories, seasonal specials, aftermarket, gas/fuel offers, aftermarket accessories, and car maintenance items.