Webbula Data 101
Webbula provides accurate offline consumer data across multiple platforms and databases including auto, social media, political, and business-to-consumer. After compiling information from a multitude of sources, it is verified and authenticated via a hygiene process. The confluence of the data cleansing process makes it easier to identify inconsistencies, and provide a higher quality product to clients. Webbula caters to organizations from Fortune 500 companies to small businesses, and all achieve results.
Webbula enhances precision when targeting specific market audiences. This is accomplished by ascertaining consumer profiles that not only focus through basic lenses such as zip code, age, and gender but also delves into consumer habits as well as proprietary and monetary characteristics.
Description of Data Types
Webbula utilizes its vast data segments to help explain past consumer trends and envision alternative future options for clientele by identifying the proper target audience. Data categories include 400+ fields of interest, including but not limited to the following purchasing areas:
- Automobile/Motorcycle
- Entertainment
- Financial Services
- Investment
- Property
- Socially Connected
- Sports
- Travel
As a further guide and tool, data is cross-referenced with demographic information as well as the consumer’s likelihood to spend. These categories include but are not limited to:
- Earnings
- Education
- Gender
- Fiscally Responsible
- Location/Address
- Recent Movers
- Household Demographics
Collection Methodology
Webbula’s consumer intelligence is collected from a vast variety of trusted sources comprising of the following:
- Historical retail purchases
- Offline public/census data
- Online publisher partners
- Self-reported information
- Survey data from top social media companies
- Top data providers
After making sure the information is completely reliable through analytics, pattern recognition and heuristics, our verified and cutting-edge algorithms help to create ideal segments that can be modified and tailored to the customers’ exact needs and desires.
The end product will allow a complete consumer overview, providing essential intelligence and information for reaching out to specific clientele and seeing significant improvements in return-on-investment. Webbula’s strategic alliances allow the offline data, which is highly concentrated around email, to sync at a high level with our singularly focused on-boarding partner.
Use Our Data For
Webbula not only provides data for purchase but can enhance a current client list by providing demographic, purchasing and behavioral data overlays. Data can be purchased in isolation or appended to your own customer lists. Additionally, information on cell phones, email addresses, auto, financials and life stages are all available for enhancing your own customer lists or for outright purchase. The combination of our data segments and filters, to profile targeted consumers, allow for optimal results in advertisements and marketing campaigns. Also, the data can be directly implemented for direct mail, email, social targeting and other online channels.
- Auto: Cross reference data lists to discover information on targeted individuals or households that have a need for a new vehicle, individuals financially capable of purchasing a new vehicle and consumer habits/trends for vehicle purchase history.
- Demographics: Ability to determine the occupation of a consumer, how many children are present in the household, if the consumer is single or married, individuals who recently changed locations, and much more.
- Finance: Information can provide useful figures on an individual’s financial standing, career, total income, credit cards utilized, charitable donations and net worth.
- Other Retail Campaigns: Find millions of prospects’ shopping trends, who they buy for, what brands they use, and reach out to competitor customers.