Customers ask all the time, “How can I use Custom Data Objects?” in my organization. Here are examples of what is possible:
1. Pull in campaign data from CRM and then score based on the data.
2. Pull in usage data from trial products and then score and segment based on the data to send targeted communications.
3. Store data from CRM such as products purchased or opportunity data. Then segment on this data to send personalized, targeted messages.
4. Store data from other systems for segmentation purposes
5. Store survey data and pass that data to CRM (for example, Eloqua does this with our NPS survey we send to customers).
6. Capture webinar attendance data from webinar cloud connectors.
7. Capture information from other third party products such as Vidyard and Brainshark (video sharing companies) via Eloqua cloud connectors and use the data to segment and send targeted messages.
8. Collect data from multiple web forms and store in a single location.
9. Custom solutions to handle contacts that may share the same email addresses.
10. Other custom solutions where another data store is required.
How do you use custom data objects in Eloqua?