Have you ever setup an A/B Split Test on an email campaign in Eloqua?
Did you ever think that it was a tedious and unnecessary complex process?
Did you ever wonder if the evaluation of the test winner could be automated?
If you can answer yes to any of these question this article might be interesting to you.
Recently, I asked myself this very questions and the answer was to make a AppCloud Decision to cover all the stuff needed to do AB Split Test. But until Eloqua launched its new Developer Framework, this seemed an impossible task.
Now, I am proud to present the new way of making A/B Split Test.
First apply for the A/B Split Test AppCloud Decision from Increase A/S. (currently not available in the AppCloud, but it should be there soon)
Then make your campaign, Drag the A/B Split Test into the canvas and attach an email to each of the test paths.
Now save your campaign.
Now configure the A/B Split Test so it fits your requirements and run the campaign.
You no longer need to run the campaign, manually evaluate the result and attach the last contacts to the winner mail.
No more manual processes. Just configure and run.
The test will evaluate the winner each time it has to push contacts to an email. This means that the test can also be used for drip campaigns.