Our client is one of the largest providers of commercial business information purpose is to mitigate credit and supplier risk, increase cash flow and drive increased profitability. They also provide marketing solutions to increase revenue from new and existing customers and convert prospects into clients faster by enabling business professionals to research companies, executives and industries.
Job Summary
- The Email Marketing Specialist reports to the Leader, Marketing Operations and is responsible for operational aspects of marketing campaigns.
Responsibilities
- Creating, editing, and sending email marketing materials and coordinating with the design team to get necessary creative.
- Create and develop segmentation groups, forms, and simple landing pages.
- Monitor and advise Marketing Managers on email marketing quality, adherence to best practices, and se email, and list performance.
- Building test frameworks (split testing, deliverability and tracking) for optimization of email effectiveness.
- Advises Marketing team on integrating email and marketing automation into new and existing marketing campaigns.
- Creation of KPI metrics and reporting dashboards for marketing campaigns
- Perform analysis that will deliver incremental value through support of marketing initiatives for all channels.
Qualifications
- 2+ years of experience in marketing automation (ELOQUA) and database management (campaign design, integrated marketing and demand generation). Salesforce.com experience a plus.
- Four-year college degree or equivalent.
- Bachelor’s Degree in Marketing, Communications or related field.
- Advanced skills in Microsoft Office including Outlook, Word, PowerPoint, and Excel, Access, SQL or related database systems
- Knowledge of the web Do, HTML & CSS skills a plus.
- Understands marketing automated software (Eloqua or related Automation system).
- Understands relational database structures
- Ability to think logically and critically when solving problems and considering process improvement
- Well organized, Self-motivated, Incredibly detail-oriented
- Results & Detail oriented with strong follow-through skills
- Strong verbal, written and presentation communications skills
- Ability to work in a fast-paced, dynamic, and energetic environment
- Ability to spot data driven opportunities
- Track record of performance excellence meeting targets and objectives
- Ability to analyze business needs and formulate them into effective marketing campaigns
About Hired By Matrix
Hired by Matrix, Inc. is a full service staffing and recruiting company that enables Fortune 500 and mid-market companies nationwide to achieve their strategic goals. We prepare our clients to succeed in a changing marketplace by creating a custom pipeline of professionals and teams that are superbly matched to our clients’ business functions and cultures.
We recruit for a variety of job types including IT, Finance and Accounting, R & D, Engineering, Administrative and Light Industrial.
Founded 27 years ago by CEO Sharon Olzerowicz, Hired by Matrix distinguishes itself as an exceptionally reliable partner whose industry knowledge and continuous pursuit of excellence allows the company to deliver the caliber of professionals who become our clients’ most important assets.
Our team of expert account managers and recruiters collaborate closely with our clients to understand their needs, corporate requirements and company cultures. We also keep our clients informed of important industry trends. We use this information to build robust, fully customized pipelines of highly-qualified contract professionals.
Our responsiveness, tenacity and know-how apply to all service delivery channels, from corporate procurement executives and hiring managers to Managed Service Providers (MSPs). Hired by Matrix has a track record of delivering consultants that map precisely to the skills, expertise and company culture required. Our investment in recruiters, who specialize in a range of capabilities and niche disciplines, has resulted in successful matches, long contracts and repeat business. This frees our clients to focus their time and efforts on higher value goals, such as creating more efficient processes, optimizing their human resources, or enhancing productivity.
We also bring a human touch to managing and motivating our consultants, from the initial recruitment process and candidate presentation, to monitoring their progress throughout the life of the assignment.
Hired by Matrix, Inc. is a WBENC-certified Women’s Business Enterprise (WBE); and CEO Sharon Olzerowicz serves on the WBENC Board and is a long-standing member of the Forum Governing Group. HbM is also WOSB (Woman Owned Small Business) Certified.
Hired by Matrix, Inc. is an Equal Opportunity Employer.
If interested and local, please apply directly by sending your updated contact information and resume to tdelorenzo@hiredbymatrix.com