I'm always looking to learn more about Marketing. Let's start a discussion by sharing our favorites and/or what we're currently reading. I'll start:
Currently Reading: The New Rules of Marketing and PR by David Meerman Scott. I'm only a few chapters in, so I don't have much of an opinion yet.
Just Finished: Landing Page Optimization by Tim Ash. I won this book at Dreamforce and finally read it. Every marketer needs to read the first eight chapters. If you are creating landing pages on a regular basis, check out the entire book. The last third is a bit dry, but you'll know everything there is to know about testing a landing page. I highly recommend.
Who's next?