Does your organization have a blog? Is blogging for your company part of your role? In this 30-minute Web-Based Training (WBT), fellow modern marketers Jack and Jill use best practices to build a company blog from the ground up and provide tips for successful blog posts.
Best Practices: Writing a Great Blog Post is now available as an elearning course in Eloqua University to All Access Education Pass (AAEP) holders. The course provides easy-to-follow steps within four sections:
- Laying the groundwork: Solidify the goal of your blog and have a plan to create and develop ongoing content
- Content sources and development: Keep the ideas flowing with what and who you know as well as previously published content on your topics
- Tips for successful blog posts: Create compelling headlines, inviting posts, and content that can be repurposed
- Measure success: Use Eloqua and apps from the AppCloud to track metrics
This is a best practice course focusing on ideas and does not dive into Eloqua. To learn more about Best Practices: Writing a Great Blog Post, read the full abstract.
As the instructional designer of this course, I would love to hear your comments, suggestions, or questions. Please leave your feedback below.
Happy training,
Clementina