We want you to be successful in Eloqua10, and that means going beyond the technical training you have done so far. The next step in your journey to success is to explore more resources available to you.
1. Seed Your Success
Now that you've moved to Eloqua10, we recognize we cannot be with you through every step on the journey to revenue generation success. This is where the Eloqua 'Seed your Success' program comes in. This is for you, a user of Eloqua, to better yourself in the areas you feel are most important. Click here to start. Choose the tactics you want to focus on. The Seed Your Success automated nurture program will send a series of emails to you. Want to know more about best practices? Setting up Nurturing, Welcome, and Education campaigns? Improve your Lead Management? Manage Database Health? These are a few areas you can focus on.
2. Power Hours
These hour-long sessions focus on the theory of good marketing practices and how to apply them through Eloqua. From topics covering Lead Nurturing strategies, to customer retention, to A/B testing, the Power Hours have a library of resources for both beginner and advanced users. We recommend the following:
- Cool Campaigns: find out about some of the amazing and creative ideas that Eloqua customers have initiated through campaign canvas.
- A/B Testing: are you sending the best emails possible? Run an A/B test to determine if there are winning attributes you should incorporate to your emails.
- Transforming Marketing Practices:change from a "batch and blast" marketing orientation to a right time, right message, right channel orientation.
- Program Builder in E10: discusses the reasons for using program builder in Eloqua10 including data automation, decision rules, and use cases.
- Closed-Loop Reporting: understand what closed look reporting is, how to set up the process, and understand the relationship to Eloqua Campaigns.
- E10 Configuration and Admin: learn specific configuration tasks that are handled by Eloqua admins.
Want more Power Hours? For a full listing of Power Hours Sessions, please visithere.
3. Eloqua University
Eloqua University offers a wealth of resources through live sessions and covers various topics. Engaging educational instructors are there every step of the way to ensure you are fully trained and your questions are answered. They also offer accreditations for those that have successfully taken the courses, completed examinations, and want to be certified as an Eloqua Master. You can visit the site here. You must have an education pass to access Eloqua university. To purchase passes, please contact your account director for further details.
On your path to becoming an Eloqua expert, we suggest you take the following courses:
- Eloqua10: The Eloqua10 Fundamentals Series
- Eloqua10: Insight
- Eloqua10: Events in the Cloud
- Eloqua10: Managing Social Media
- Eloqua10: Personalizing Campaigns
- RPM: Targeting & Segmentation
- RPM: Effective Nurturing
- RPM: Lead Quality
4. It's All About Revenue
Through Eloqua's Revenue Marketing Blog we explore the role that innovation plays in revenue generation. It's about the causes and effects of sales and marketing alignment. It's about demand generation, operational efficiency, and marketing analytics. From Expert Q&A sessions, to marketing and industry best practices, it's about change, progress, and most importantly, revenue! Click here to read the blog,
5. Eloqua Success Plan
Ready for the next step? The Eloqua Success Plan is designed to help guide you on your path to successfully establishing a high-performance revenue generation function. The contents of the Plan are based on our experience with nearly 1,000 companies that have deployed Eloqua – these checklists comprise the best practices we've repeatedly seen work for organizations of all shapes and sizes. If you've ever wondered "What should I do next?" or "I don't feel like I'm doing everything I can with Eloqua", refer to the Eloqua Success Plan to help keep you on track.
Each of the fours chapters in the Success Plan focuses around one discipline of the Eloqua Revenue Lifecycle™ Methodology: Contact Management, Campaign Management, Lead Management, and Effectiveness Measurement. Within each chapter, there are three sections of checklists: 1) processes and definitions; 2) assets, programs, and other Eloqua capabilities; and 3) the metrics you'll want to start benchmarking to track your successes. To begin,click here.