Sell more to your existing customer base and increase the average revenues per user. Stop with the “catch-all” marketing campaigns and start sending relevant content to engage your user base throughout its lifecycle – marketing based on users’ interactions on the web or services can increase conversion rates by almost four times.
How does it work? Totango builds an engagement profile for each of your customers and users and allows you to setup dynamic segments based on product usage like “hot trials”, “power users”, “inactive users”. Leveraging the Totango connector to Eloqua you can now send relevant, contextual, and personalized campaigns targeted at each usage segment. For example: automatically trigger “please come back” emails to users with declining usage, send helpful hints to users who appear stuck with a particular feature or identify segments to target with upsell or cross sell campaigns.
Learn More:
- Data Sheet: Totango
- How Behavioral Triggers increase conversion rates
- How-to-Guide: Using Eloqua and Totango
- Website
Company Overview
Totango provides a customer success management solution that helps online service providers and software companies maximize revenues and lifetime value. Our closed-loop platform provides real-time user activity monitoring and analytics, live segmentation, risk and opportunity alerts, and much more to help customer-facing teams manage and nurture the customer lifecycle effectively and efficiently.