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Contacts not getting updated via excel upload

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I've been doing some data cleanup in our system and I'm running into an issue when trying to upload the updated contacts back into Eloqua.  Some of the data is being updated on contacts and other contacts are not being updated with the new data.  I've set the field settings to "always update" and I've gone a step further and changed the entire upload to "always update" all the fields in the upload. But when I check the uploaded data in Eloqua post-upload, I'm still seeing some of the old data.

 

Any ideas as to why this is happening? What am I missing?

 

Thanks in advance for any help!


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