Happy New Year! Thank you for the opportunity to share my thoughts on how we have entered a new era.
As many of you know, the tide has truly transitioned us to all being social businesses.
The interesting things is, we have always been social businesses. From the time we were able to communicate from one human to another, we were social. Technology has enabled us to be more keenly aware of our stakeholders, their views, perceptions and indications of how best to service them. This rise of data rich possibilities, give the modern company a truer way to allocate resources to best attrack, acquire and retain the best customers aligned with what the company has to offer, no longer throwing darts at a board, rather sending in laser guided cruise missiles to their final destination. A whole, satisfied customer.
Thanks, I look forward to learning and contributing in this social community.
Larry