The role we have open: Digital Marketing Executive
We are looking for a bright, enthusiastic individual to join the Demand Centre team.
The Digital Marketing Executive will be:
- creating, testing and deploying daily email campaigns
- creating, reviewing, testing and deploying; emails, forms and landing pages for marketing automated campaigns
- The key contact for all Email Marketing activity for the Financial and Farming sectors, understanding the brands, customers and products to make the best of this channel.
- Working proactively suggesting best practive, cross-promotion/sell opportunities, innovation
- Tracking response to evaluate the effectiveness of communictations and offering advice and guidance on optimisation
- Supporting other marketing teams with HTML, our Email Service Provider (ExactTarget), our Marketing Automation system (Eloqua), messaging and content in the lead lifecylce
- Optimising email communications to ensure messaging through the lead lifecylce is correct
If you’re right for this role, you will:
- have a degree or equivalent
- previous experience in an Email Marketing role, experience using HTML and deploying emails through an Email Service Provider or Marketing Automation system.
- be passionate about Email Marketing and Lead Lifecycle optimisation
- be able to multitask and quickly change course as required by company or external market forces.
- enjoy working with a results driven team and bring new ideas to help the team excel.
- be inquisitive and proactive - showing an appetite to question current processes and look for new opportunities whilst learning and developing new skills.
- demonstrate fine attention to detail in oral and written communications / reporting.
- have a can-do attitude and be confident in engaging with senior people and departments to quickly understand requirements, recognise opportunities or issues and get things done.
- like change and challenging projects
- be comfortable working daily with a global team, liaising with people abroad.
Skills supporting the role
• Strong Email Marketing skills
• Experience using Dreamweaver and creating HTML emails (HTML5 and JavaScript are an advantage but not essential)
• Experience/knowledge of Marketing Automation Systems and lead nurturing principles will be an advantage
• Knowledge of planning and building dynamic campaigns (an advantage but not essential)
• Our ideal candidate will be extremely well organised and have excellent attention to detail
• In short, we are looking for an individual who is smart, comfortable with technology, works hard and is enjoyable to work with
We want to work with ‘can do’ people who enjoy being part of a committed team.
The Benefits
We’re asking a lot from our successful candidate. However the benefits will be significant as you’d expect from a company like us. As well as having the opportunity to spend your working days with some really great people:
- We’ll pay you a competitive salary.
- We’ll contribute generously to your pension and allow you to take off almost 6 weeks’ vacation each year.
- If 6 weeks is too much, you can sell some of the days. If it’s not enough, you can buy some days.
- On top of that, you’ll be part of a global marketing community, working in a division of a successful, socially-responsible FTSE 100 organization.
- The career prospects will be bright for the right person.
Apply here:
Digital Marketing Executive - RBI Marketing - Sutton or London, London or Sutton