“We feel like we have a Ferrari, but are driving it like a bicycle.”
I hear this (or something similar) from customers on an almost daily basis.
Bicycles are proven methods of transportation that not only get the rider from point A to point B, but keep you in shape in the process. They certainly serve their purpose and most people enjoy the experience. There is nothing innately wrong with the bike; it’s just a bit less sophisticated than an Italian sports car with 730 horses under the hood.
You can just do more and go further with the Ferrari…once you figure it out, that is.
Everything about driving a Ferrari is different. From the paddle shifters to the high performance braking system to the engine in the back, it takes some getting used to before you’re ready to really experience what the car can do. This is generally done in one of two ways: figure it out on your own and risk wrecking an expensive car, or have someone who already knows how to drive it show you the ropes.
The Oracle Marketing Cloud is like the Ferrari of cloud-based marketing automation. Its functionality brings new opportunities to marketers and helps place marketing directly in the revenue generation conversation. But, for many, it can be a bit overwhelming, leaving them to wonder “where do we start?”
Success planning with the Oracle Marketing Cloud Success Program is a great way to prepare for the road ahead and it’s included in your subscription to the Oracle Marketing Cloud.
To start, you’ll work with your Account Director to assess your current modern marketing maturity level and determine if a success plan makes sense for you..
Once you are set on the path to a success plan, you will be connected with a success planner who is experienced in marketing strategy and the Oracle Marketing Cloud technologies. This is your “driving instructor” who is dedicated directly to the success planning process. They will look to find ways to connect your marketing and sales organizations with strategic planning and best practices in process and technology.
The process for creating your success plan is quite succinct. It aims to engage you in a very seamless way. You don’t need to go another day unsure of what you can or should be doing. Let us give you your roadmap to success and start using your Oracle Marketing Cloud service like the high-performance sports car it is!
