Primary Objectives
The Marketing Automation Marketer plays a key role in implementing and maintaining FindLaw’s marketing automation platform to generate multi-channel marketing campaigns that accelerate the growth of our business.
This role will focus specifically on enabling the future of demand generation utilizing Marketing Automation, CRM and other enterprise software solutions. Ideal candidates have a track record in similar roles where you were relied on to be results-driven, metrics-oriented and skilled in digital marketing and demand generation using a variety of technologies and platforms.
Key Responsibilities
The ideal candidate will have demonstrated leadership in creating and driving the execution of marketing campaigns and be customer-centric in all marketing communications to ensure clients and prospects needs are met. Sharp attention to execution, detail and process will be an important attribute to have for this role. Excellent writing and editing, along with exceptional creativity, organizational and project management skills are a must. The ideal candidate will have a combination of brand management and marketing communications experience. Graphic design experience is a plus.
Education
- Undergraduate degree in marketing, communications, public relations, advertising, journalism or equivalent is required.
Previous Experience
- 5+ years' campaign marketing and lead generation experience, preferably in a business-to-business direct marketing environment.
Knowledge and Skills
- Agency, design and/or copywriting experience
- Planning – strategic and tactical
- Branding – corporate and product / service
- Direct marketing
- Data strategy and CRM systems, especially Salesforce.com
- Digital marketing techniques
- Multi-channel marketing
- Market research and segmentation
- Budget planning
- Developing and reporting on success measures / KPIs
- Demonstrated project management and organizational skills
- Ability to work in cross-functional teams
- Innovative mindset
- Excellent communication and presentation skills
- Experience in legal industry a plus
If you are interested, contact signe.mckie@thomsonreuters.com for more information.