There's a lot involved in managing email deliverability & sender reputation. Not only is it critical to marketing success but we recognize that there's a lot to do and a lot to know. Understanding that, we want to make sure that you have easy access to all the resources we can possibly provide you to ensure that email deliverability can quickly go from being a concern to being a strength. We started by enhancing our integrated tools within the application and now we're providing you with a bunch of supporting literature so that you can make optimal use of those tools and become your organization's deliverability expert.
Below are a number of documents and presentations that will help you understand, effectively manage and ultimately improve your email deliverability and sender reputation. If there's anything that you feel is missing or could be easily enhanced, please comment on this article and we'll look to continue improving our resources. [Note: you have to be logged in as a registered user of Topliners and then you'll see the Comment option.]
OVERVIEW OF AVAILABLE PRODUCTS, TOOLS & SERVICES
Overview of Deliverability Management with Eloqua
Provided in slide format, this is an introduction & overview of how Eloqua takes all measures possible to ensure that clients achieve, or at very least are provided all the tools and infrastructure needed to achieve, the highest deliverability possible.
Overview of Deliverability Management with Eloqua
ORACLE ELOQUA DELIVERABILITY CLOUD SERVICE PRODUCTS
This is a dedicated overview of Eloqua’s product packaging for core deliverability tools and services.
Deliverability Cloud Service Products Overview
FIRST PRINCIPLES OFSENDER REPUTATION & DELIVERABILITY MANAGEMENT
Sender Reputation Tutorial
For users that are relatively new to the world of deliverability management, this provides a quick high-level overview of the heart of deliverability: Sender Reputation. This document marks the first real stage of deliverability education.
Understanding Throttling and ISP/ESP Email Limits
As further introduction into the world of safe sending and best practices this is a quick note covering the concept of inbound limits imposed by some ESPs on the number of emails accepted within a given timeframe. While not containing a load of “data”, this concept should be acknowledged as it is a contributing factor to overall sender reputation.
Understanding Throttling and ESP/ISP Email Limits
Email Deliverability Playbook
As a follow-up to the Reputation Tutorial, this document provides users with some high level best practices and additional coverage of key concepts in the realm of deliverability. While not designed to cure users of all their deliverability woes, present and potential, this document provides a fairly comprehensive look at the big picture components to good deliverability management.
IP Warming Guide
Provided in slide format, for clients who have purchased Silver or Gold Branding & Deliverablity (B&D), this is a guide that covers why and how to “warm up” your new dedicated Eloqua IP address(es) so that you build up a reputation with recipient mail servers before you start sending them large batches of emails. B&D clients that do not go through this process run a high risk of experiencing poor deliverability with major email service providers during their first several email campaigns.
Outside List Acquisition Guide
A best practice document to reference if considering outside list acquisition - either rented or purchased lists.
SPOTLIGHT ON INTEGRATED ELOQUA TOOLS
Integrated Email Testing Tools Overview
Eloqua’s integrated email testing module allows users, without leaving the application and at no extra charge, to test the important characteristics of emails through the world’s best deliverability tools provider, Return Path®. This document provides an overview of the tools included in the email testing module which is available to all Eloqua users.
Integrated Email Testing Tools Overview
HOW & WHAT: INTERPRETING THE TOOLS AND ANSWERING THE QUESTIONS
Bounceback Definitions Guide
This document covers all the bases of bounceback terminology you will find in Eloqua. From basic to advanced concepts and words, this guide is available to make sure that when evaluating Eloqua bounceback reports and other related documentation, users are well-versed in both context and meaning.
How to Audit the Bounceback History Report
A guide containing definitions and directions so that you can effectively evaluate and action upon Eloqua’s Bounceback History Report (in Eloqua9). Since this report contains a great deal of valuable data, Eloqua wants to make sure that users know how to use it.
Auditing the Bounceback History Report
Email Deliverability Testing FAQ
As always with any set of deliverability management tools or test results, there will be questions – while Eloqua can’t answer all of them, between our knowledge and the extensive resources of Return Path®, users should get answers to most of them in this FAQ guide. Since this document is dependent on user questions, feedback is critical to its development, so users should not be shy about asking.
Email Deliverability Testing FAQ
Deliverability Issues Identification & Resolution Guide
Serving as the final component of the Eloqua Deliverability Briefcase, this guide is meant to provide users with specific steps aimed to address specific deliverability issues. Whether experiencing high bounceback rates on batches or low inbox rates in on deliverability tests, this document will provide steps and insights into how to go about resolving deliverability problems. While it cannot provide outright solutions for all problems, this guide will make sure that users know in what direction they should be moving to approach at the very least a mitigation of their issues.