The Eloqua Customer Experience organization is excited to bring back the Eloqua Power Hour. The Power Hour sessions are a regular series of free topic-of-interest sessions for sharing best practices, product knowledge, and answering customer questions. These sessions provide an opportunity to go in-depth into an Eloqua feature or practice, a forum for asking questions and seeking expert advice, and a chance to hear what other customers are doing.
The Power Hours are organized into three tracks:
- Best Practices: These sessions are presented by an Eloqua expert and focus on modern marketing best practices.
- AppCloud: These sessions are presented by an Eloqua Certified Partner and are how-to sessions focused on the implementation and use of AppCloud components.
- Advocates: These sessions are presented by Eloqua Advocates and are meant to give you insight into the experiences and lessons learned by other Eloqua users.
Registration is now closed for the Fall session. New sessions will be available starting January 2014. Please note:
- All sessions begin two hours later than they have in the past: 1 pm Eastern time rather than 11 am.
- You can register for as many sessions as you like.
- Look for the Add this item to my calendar link in your confirmation email to download an ICS file.
Try sign on to the webinar a few minutes early to give yourself time to download any necessary files for the webinar application.
| Date and time | Track | Title | Description | Presenter |
|---|---|---|---|---|
October 10 1 pm Eastern | AppCloud | Ten Tips for Getting More from Your Next Webinar | As a Modern Marketer, webinars likely play a role in your marketing strategy. How do you get more from the time and energy you put into these programs? Hear how to target your content, design it for reuse, engage your audience, repurpose your webinar for ongoing content marketing, and more. You’ll walk away with advice you can put into action for your next webinar! | Anita Wehnert, Director of Strategic Partnerships at ReadyTalk |
October 17 1 pm Eastern | AppCloud | Take Your Eloqua Webinar Program to the Next Level with the ReadyTalk App | Webinars provide a wealth of opportunities to interact with your audience and gather valuable behavioral data. Learn how to integrate ReadyTalk with your Eloqua webinar programs to capture registrations, increase attendance rates, drive fast, tailored follow-up, maximize conversion rates, and score and segment your audience. | Mike McKinnon, Director of Marketing Operations at ReadyTalk |
October 31 1 pm Eastern | Best Practices | Responsive Email Design | Are you looking to optimize your mobile communications? Responsive templates are a great way to differentiate your email in a mobile inbox. In this session, you will learn how Eloqua’s Responsive Templates work and how to customize them effectively and efficiently. We’ll also look at some examples of how you can create your own Responsive Templates. | Chris Dickey, Associate Technical Support Analyst at Oracle|Eloqua |
November 7 1 pm Eastern | AppCloud | Contact and Account Nurturing with AdFocus | Did you know that you can now nurture the 94%+ of your website prospects that remain anonymous? Do you want to reach the 70% of your known contacts that don’t open their emails? The Eloqua AdFocus App, used in conjunction with Bizo, gives you the ability to nurture anonymous and known prospects as well as target accounts with targeted display and social advertising. Learn how to leverage this app to increase leads, pipeline and revenue in this fun Power Hour! | Chris Mann, VP Product Management at Bizo and Amanda Halle, Senior Marketing Manager at Bizo |
November 14 1 pm Eastern | Best Practices | Classify your Contacts with Custom Objects | Need to boost your segmentation skills in Eloqua? Take your segments to the next level with Custom Objects. With new features released this year, Custom Objects are more powerful than ever and allow you to target the right contacts for any campaign. Learn how to use Custom Objects to: segment based on opportunity or purchase history; track complex relationships between contacts and multiple accounts; and communicate with contacts based on their role in an account. | Ryan Wheler, Solutions Analyst at Oracle|Eloqua |
November 21 1 pm Eastern | Advocates | Customer Success Story: Webinar Automation | Are you challenged to completely redesign your existing manual or semi-automated webinar campaign with full automation? Thermo Scientific certainly was! Moving to an automated process, the eMarketing team completely redesigned the customer experience. Changing from a manual to an automated process flow reduced work time by eighty-three percent (83%). Markie finalist and winner, Roger Early, will share his insight on his team’s highly-successful webinar program (#1 lead producer) using Eloqua and Adobe™ Connect™. Note that these insights can be applied to integrations with most other webinar applications. | Roger Early, Senior Marketing Automation Specialist at Thermo Scientific |
December 5 1 pm Eastern | Best Practices | Ditch Your Data Disasters! Five Data Quality Problems and How to Fix Them | One of the biggest struggles marketers have is data – how to get and keep it clean so they can properly segment and personalize their communications. When you look at the problem as a whole, it can be overwhelming. Taking it step-by-step helps. This session will break down five key marketing data challenges and provide practical solutions to help you solve them. | Ian Brown, Marketing Advisor at Oracle|Eloqua, Joe McKenna, Senior Director at Social123, Manu Kaushik, Director of Marketing Ops at Blue Coat Systems |
December 12 1 pm Eastern | Best Practices | Integrating Eloqua with Your CRM System | This session provides a conceptual introduction into CRM integration. It delves into the key components and mechanisms involved, as well as addressing some of the important ‘gotchas’ and aspects to be aware of before embarking on an integration. | Melissa Kowalchuk, Senior Consultant, Eloqua Expert at Oracle|Eloqua |