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Are there any stats out there that state that leads contacted in the 24-48 hr best practices time frame (or less) see a higher lift in conversion rates of xx%? I believe I saw this at EE13, but can't find it in my slides or notes. Hmmm...

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For reference, I'm referring to an SQO passed to sales following scoring (MQL) and telequalification (SQL) according to our internal process. I appreciate anyone's feedback in this area as I'm wondering if I'm crazy and imagined I saw this stat?! There WAS a lot to take in at EE13!


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