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Unsubscribes and Hardbounces

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Hi Topliners Community,

 

Im anxious to delete all our hardbounce and unsubscribed records in Eloqua. That's great that Eloqua retains the status of when the record was removed in the case that they come through a list upload or form submission. What Eloqua does not retain is the lead or contact ID. So if they come through again and go through the integration program they will be created as a new lead. What are others doing to prevent this? I know I could add a step in the integration program to catch hardbounce or unsubscribe records before the external call is fired but then would have to develop a separate database outside of Eloqua to match email to lead ID...

 

I thought about adding records to a lookup table before deleting where I would add the email address and  lead/contact ID where if the email matches it would populate the lead ID via an update rule, although this currently is not possible (that I'm aware of).

 

I may be able to to accomplish this by some sort of dedupe or merge rule on the CRM side, but would really like this to be done on the Eloqua side.

 

Thanks
Ryan


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