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Does Eloqua differentiate between Leads and Contacts?

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I am accustomed to Leads and Contacts in Salesforce. Leads are typically net new prospects, and Contacts are typically people that one previously purchased a product/service (or were close to purchasing).

 

I'm curious, why does Eloqua only have one type of record instead of two like Salesforce CRM? What's the reasoning behind that?

 

Thank you.


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